what is happening?

Disrupt or be disrupted.


Volatility, uncertainty, complexity, and ambiguity (VUCA). These are the factors driving the disruption of companies - startups and corporations alike. Disruption occurs as a combination of liquid societal values, hyper-competitive market, exponential technology advancement, environmental degradation, and political bureaucracy. In an era where change is constant. Technology is accelerating at an exponential pace. Consumers shift expectations like changing clothes. Organizations logarithmically are pressured to operate exponentially, emulating the growth rate of tech unicorns. Never before, organizations must continuously re-imagine what future could be possible and adapt their business model. Welcome to the fourth industrial revolution.



Between the late 2000’s and early 2010’s, taxis were being disrupted by Uber. It’s global conquest was cut short. With a lack of deep localization strategy in Asia, Uber were outcompeted by Grab in Southeast Asia and Didi Chuxing in China. Uber ultimately sold its regional operations to both of them.

As a new monopoly in the mobility market, Grab pushed to dominance by shifting its core from mobility-as-a-service to become the Everyday Super App providing all sorts of services to everyone. Grab built a mobile payment and e-wallet to centralize all of its new services (delivery, booking, subscription, and rewards).

Today Grab is trying to disrupt the disruptors and incumbents in multiple verticals (Foodpanda for food delivery) while collaborating with frenemies (booking.com for hotel bookings).



Transient competitive advantage.

There are three ways to win. Either operating as a low-cost leader, or a small niche market, or being different. Since there can only be one true low-cost winner in every market, and the niche market may be too small, the winning option is to differentiate. To differentiate, organizations must innovate in order to gain a competitive advantage. Since competitive advantage is transient, it erodes over time. Me-too brands copying hoping to replicate similar success. As technology and consumer preferences evolve, what was new will be old. What was different will become the same. What created impacted will become the status quo. Hence, the necessity to build the capacity to continuously innovate.



iPod, iPhone, iPad, iMac, App Store. Apple made it known to the world that good design means good business. Apple is a prime example of how the mighty can slip if they fail to continuously “wow” the consumers. In the recent years after the passing of Steve Jobs, Apple has maintained the status quo with incremental innovations. It’s time to cannibalize its own core business, before Apple ends up like Nokia. The world is waiting for Apple to disrupt the industry again.


What is wrong with the current practices?

Cautionary pitfalls of practicing innovation.


Design thinking, lean startup, strategic foresight, business modeling, innovation management, business strategy, and agile development. These are some well-known disciplines that create impact. However, have you ever met practitioners who claim that (insert one discipline) is the “key” to business success? If you have a hammer, you see every business problem as a nail to knock. Single-minded practitioners claim that their practicing discipline is the missing link to the organization’s success.

This is far from the truth. Every discipline provides a specific value at different stages of a business, but never all. For example, design thinking is a great front-end innovation approach to generate new solutions, but lacks the continuity to business operations. Lean startup is suitable for entrepreneurs who cannot wait to get their ideas off-the-ground and validated, but lacks the creative idea generation. Likewise, a branding guru can not solve every business problem as a brand challenge.

This is where single-lens mindset is falling short as practitioners fail to see the big picture, unable to draw connections how one discipline is connected to each other, and how they overlap in a system. After all, an organization is a system with interdependent components that impact one another when one part changes. Hence, organizations should consider all disciplines and apply their right methods according to the type and stage of the business challenge.


This led to the creation of Business Innovation Design, synthesizing all approaches, disciplines, mindset, methods, and tools into a framework.



a system to innovate

Business Innovation Design



How is BID different?

All in one, one for all.

Business Innovation Design seamlessly connects various disciplines in a framework tied by methods and tools. Every block consists of its own tools that gives decision-making clarity from various perspectives. Its modular approach enables the utilization of multiple processes designed for continuous innovation.

Discover the 10 principles of Business Innovation Design →



Design thinking, lean startup, strategic foresight, business modeling, innovation management, business strategy, agile development.

Integrating multiple disciplines enables Business Innovation Design to have multiple approaches not fixated by one discipline.


Modular in Process

How do you reach the outcome of 8?
1 + 7 = 8.
5 x 3 - 7 = 8

Most methodologies are built as a prescribed linear A-Z process. However, there are many ways to achieve the same outcome. Business Innovation Design is a modular system to develop processes through an unlimited combination of methods and tools. It’s just like playing LEGO blocks.


Iterative in Workflow

The only constant is change. Designing experiences and building organizations are never done. There are constant problems, improvements and evolutions to iterate upon. Business Innovation Design is based on iterative cycle approach consisting of 3 phases in each cycle.



Design in cycles of iteration

3 Phases of Business Innovation Design

Any solutions and businesses can be designed in the three phases. One cycle contains three phases, whereby a cycle represents a process of activities to achieve certain outcomes. The logic is to perform activities in cycles of iteration. Start and stop projects in a cycle, on demand.

Phase 1

Understand the Context. Analyze business hindsight, user insights, and future foresight within the relevant context to identify valuable market opportunities and strategic directions.

Phase 2

Design the Value. Create new value propositions in the form of products, services, processes and brand experiences, integrating them to the core business ecosystem.


Phase 3

Orchestrate for Growth. Develop new business models, go-to-market strategy, capabilities, and management system to enable implementation and sustainable growth.


When to use it?

Business Innovation Design is the answer to business challenges that requires innovation.

Discover the 10 types of business challenges →



The ultimate goal is to build a high-growth future-proof organization through continuous innovation.