Various disciplines have emerged where they are essential to organizational growth. Discipline experts claim that their respective discipline is the missing value-added tool to aid business growth.

However, every discipline provides a specific value to certain aspects of the business - never all. For example, design thinking is part of a front-end innovation approach to generate new ideas, but it doesn't guide practitioners how to connect it to operations.

This is where experts' single-mindedness may be misleading because they fail to see the big picture and draw connections on how one discipline is connected to each other, and how are they overlapping.

Hence, organizations need to apply all relevant disciplines with the right timing and in synchronization to truly benefit from each of them. This is why the conception of Business Innovation Design that consolidates all into a framework as a common language and mind frame for teams.