Business Innovation Design is an multidisciplinary framework that guides companies how to innovate and grow like playing LEGO.


Business Innovation Design is created using 24 blocks of methods that comes from a variety of disciplines including design thinking, innovation management, strategic branding, lean startup, strategic foresight, business model design, and business development. Some disciplines possess similar methods in parts of their process. The overlapping methods are identified, isolated, and reconfigured into its necessity of 24 blocks. Conceived in a holistic model, BID visualizes a wide vision in understanding the business on how values are created and orchestrated. In essence, BID merges design thinking, business thinking, and futures thinking into a model that drives the methodology of design-led innovation and business growth.

Business Innovation Design consists 3 layers:

1st layer - Thinking
2nd layer - Method
3rd layer - Tools

3 Layers of Business Innovation Design

3 Layers of Business Innovation Design