BUSINESS INNOVATION DESIGN METHOD
DESIGN A BUSINESS IN 3 PHASES.
UNDERSTAND THE CONTEXT
Seek to understand organizational challenges by looking at three lenses of sights: business hindsight, customer insights, and trends foresight.
Looking at the past, present, and the future allow organizations to have a comprehensive understanding of business patterns, customer needs/desires, and emerging trends that present growth opportunities.
DESIGN THE VALUE
Creating new value means the design of new products, services, experiences, and processes in the brand ecosystem.
The types of value created depends on the alignment of business strategy, market opportunities, and emerging trends.
ORCHESTRATE FOR GROWTH
Values created need to be delivered and managed by developing new organizational capabilities and management system to implement innovation into the market.
Business operations are established within business units to execute and measure according to a defined roadmap.