Learn the skills to build design-driven companies
What does IKEA, Airbnb, and Nespresso have in common? They are companies that use design as a driver for continuous innovation and growth. These are design-driven companies that reached market leadership by focusing on delivering great experiences for their customers, and building high-growth businesses around the brand experience.
This intense workshop teaches you the mindset, methods and tools to build design-driven companies using Business Innovation Design approach. You will be guided step-by-step through the 24 blocks of BID around a given business challenge.
How BID Sprint works
1. Meet new people and form sprint teams
2. Learn new skills through project-based learning
3. Build companies from nothing and pitch them
Who should participate?
Entrepreneurs, intrapreneurs, managers, and designers who are building new value propositions and starting new ventures.
Benefits of Participating in BID Sprint
Pinpoint market opportunities
Reframe the right problems to solve
Anticipate trends as emerging opportunities
Identify insights to extract needs and desires
Design innovative solutions
Generate ideas that are different and unique
Design experiential products and services
Prototype solutions and validate assumptions
Build new business from scratch
Develop business models around the solutions
Build capabilities required to execute and grow
Develop management processes and systems