Learn the Skills to Build Design-Driven Companies in 10 Hours

 

What does IKEA, Airbnb, and Nespresso have in common? They are companies that use design as a driver for continuous innovation and growth. These are design-driven companies that reached market leadership by focusing on delivering great experiences for their customers, and building high-growth businesses around the brand experience. 

This intense workshop teaches you the mindset, methods and tools to build design-driven companies using Business Innovation Design approach. You will be guided step-by-step through the 24 blocks of BID around a given business challenge.


How BID Sprint Works

 
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1. MEET NEW PEOPLE AND FORM SPRINT TEAMS

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2. LEARN NEW SKILLS THROUGH PROJECT-BASED LEARNING

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3. BUILD DESIGN-DRIVEN COMPANIES AND PITCH THEM


Benefits of Participating in BID Sprint

PINPOINT MARKET OPPORTUNITIES


Reframe the right problems to solve
 Anticipate trends as emerging opportunities
Identify insights to extract needs and desires

DESIGN INNOVATIVE SOLUTIONS
 

Generate ideas that are different and unique
Design experiential products and services
Prototype solutions and validate assumptions

BUILD NEW BUSINESS


Develop business models around the solutions
Build capabilities required to execute and grow
Develop management processes and systems


Italy

21-22 Oct 2016

View Event

Netherlands

Coming Soon 2017

Spain

Coming Soon 2017

France

Coming Soon 2017


Business Innovation Design Sprint (BID Sprint) is a 1-day workshop on building design-driven companies. Learn how to identify the right problems to solve, design compelling products and services, and build innovative business around the solutions. BID Sprint is the introductory workshop of Business Innovation Design.
 

 

WHO SHOULD PARTICIPATE?

Entrepreneurs, intrapreneurs, managers, and designers who are building new products/services and starting new ventures.

 

Schedule & Activities

 

09:00


09:10


09:25


09:45


10:05


10:45


11:15


11:30


11:45


12:10


13:00


13:20


13:35
 

13:50

REGISTRATION
Coffee, Tea and Networking

INTRODUCTION
Challenge Definition and Team Formation

TRENDS
Identify Future Trends Impacting the Industry

TARGET MARKET
Define User Segment of Market Opportunity

INSIGHTS
Conduct User Interview to Identify Insights

SYNTHESIS
Extract Unmet Needs and Latent Desires

CREATION
Generate Creative Ideas from Insights and Trends

SCENARIO PLANNING
Develop User Scenario of Experience Journey

EVALUATION
Identify Assumptions Within the Idea to Validate

PROTOTYPING
Build Prototype Experiments to validate Assumptions

VALUE PROPOSITION
Quantify the Benefits of New Offerings Against Status Quo

BRANDING
Position New Ideas as a Brand against Competition

ENVISIONING
Envision Ecosystem of Ideas Forming Vision and Mission

PARTNERS
Define Partnership Type

14:10
 

14:35


15:20


15:35


15:50


16:20


16:40


17:05


17:20
 

18:00


18:15


18:30


18:40


19:00

RESOURCES
Define Capabilities Required to Deliver New Value Offerings

REVENUE MODELING
Define How Revenues are Generated from Target Customers

PRICING
Develop Pricing Strategy Based on Revenue Model

COST STRUCTURE
Calculate Initial Capital Required to Implement New Offerings

BUSINESS ACTIVITIES
Visualize New Business Strategy

INNOVATION STRATEGY
Orchestrate Implementation of New Ideas and Features

GROWTH
Define the Right Conditions to Validate Strategic Choices

METRICS
Define Key Metrics to Measure Success

MARKETING
Define Marketing Activities to Reach out to Target Customers

SALES
Map Sales Cycle to Convert and Acquire Buyers

FINANCE
Define How Funding will be Utilized

OPERATIONS
Identify Quick Wins to Implement New Value Offerings

PITCH
Business Pitching to Participants

CLOSING
End of BID Sprint


Become Sponsors and Partners