We are in an age where design is becoming a valuable commodity for organizations. The roles of design has expanded from aesthetics and artefacts to experiences and systems. Startups, SMEs, MNCs and GLCs alike are realizing that to stay competitive and gain market leadership, they need to focus on providing values to ever-changing customers' needs and desires through innovation. This also means that organizations must not only be able to innovate in the beginning, but enhance and shape the organizations' system to enable conducive outcomes by continuously creating new valuable solutions.
- Jeffrey Tjendra, DEO
- Giacomo Bracci Helsen, CEO
- Tiziano Luccarelli, BID Partner - Switzerland