Some of the most valuable companies in the world like Airbnb, Uber, and IKEA are using design as a source of competitive advantage and a driver of growth.
As a participant, you will be trained as a creative problem-solver and venture builder. You will build core skills by learning the mindset, methods and tools of Business Innovation Design.
By the end of the 2-day workshop, you will learn how to:
- Uncover emerging trends impacting a chosen market segment.
- Reveal innovation opportunities by discovering unmet needs and latent desires of target customers.
- Design breakthrough products and services that satisfy target customers’ needs and desires.
- Develop experiments and prototypes to validate assumptions of new ideas.
- Develop innovative business models that are profitable and scalable.