Introduction to Business Innovation Design

LEARN ONLINE HOW TO BUILD DESIGN-DRIVEN STARTUPS

 

What does IKEA, Airbnb, and Nespresso have in common? They are companies that used design as a driver for continuous innovation and growth. These are the companies that embedded design thinking and lean startup in the early days to survive, thrive and grow to become market leaders. In essence, they are design-driven companies. How will you do the same with your startup? 

This course teaches you the tools to build design-driven startups using Business Innovation Design Canvas. In this self-paced course, you are guided through 24 blocks of Business Innovation Design learning how to develop your idea and build a business around your idea.

 
 

Learning Outcome

  • Infuse design thinking and lean startup into your startup.
  • Gain clarity how your business will create and deliver value.
  • Develop a business model unique to your idea.
  • Share a common language and thoughts through Business Innovation Design framework.

Who is this course for?

  • Entrepreneurs and intrapreneurs looking to create value and integrate design in their fast-paced development cycle.
  • Designers, creatives, and engineers who do not know how to make money and build a company from their ideas and inventions.
 

Pre-Requisite: None
Level: Beginner
Duration: 100 mins
Language: English


 

Instructor


Jeffrey Tjendra
Creator & Design Executive Officer (DEO)

"Hi there! I have been asked by many different people how they can learn the methods and tools of Business Innovation Design. This is why I created an online course for you to learn the fundamentals using the BID Canvas.

This is a self-paced course consisting of videos, texts, templates, and discussion forums. I understand you may be busy, which is why I made the course to be straight-to-the-point where you will be able to learn the fundamentals within two hours and apply your newfound skills at your work immediately.

You will get a lifetime access where you can access the content anytime, anywhere, not to mention that I will be there to answer your questions and curiosities. I will update the content periodically with improved quality and depth so that you will always learn something new and get the most value for your buck."


Curriculum

 

1. INTRODUCTION
Building Design-Driven Business

2. TOOLS
Tools for Knowledge Management

3. VALUE OFFERINGS 
Defining Value Proposition

4. TARGET CUSTOMERS
Identifying Users and Paying Customers

5. SYNTHESIS
Selecting Problems to Solve

6. ENVISIONING
Developing Future Vision

7. TRENDS
Anticipating Market Trends

8. SCENARIO PLANNING
Mapping Usage Scenarios

9. CREATION
Designing Experiences with Concept Map

10. EVALUATION
Prioritizing Features to Implement

11. CUSTOMER INSIGHTS
Identifying Insights through Inquiries

12. PROTOTYPING
Making Prototypes and Conducting Experiments

13. BUSINESS ACTIVITIES
Defining Activities to Create and Deliver Value

14. PARTNERS
Co-creating Values through Partnerships

15. RESOURCES
Building Resource Capabilities

16. COST STRUCTURE
Defining Costs to Execute Idea

17. REVENUE MODELING
Developing Revenue Streams

18. PRICING STRATEGY
Structuring Prices and Discount Plans

19. FINANCIAL PLAN
Mapping Funding Needs

20. MARKETING PLAN
Reaching Out to Target Customers

21. SALES PLAN
Building Sales Process

22. BRAND STRATEGY
Building Customer Relationships

23. PRODUCT/SERVICE STRATEGY
Orchestrating Continuous Innovation

24. GROWTH STRATEGY
Validating Strategic Choices

25. METRICS
Establishing Success Metrics

26. OPERATIONS PLAN
Executing Innovation into Action Plans

27. MILESTONES
Mapping Milestones Roadmap

28. CONCLUSION
Next Steps


"Helped put my ideas from months of brainstorming into a clear framework within a few hours."


- Sudanshu Ahuja, CEO at Ideatory