Career Track



Similar Roles

  • Startup Founder

  • Entrepreneur-in-Residence

  • Venture Builder

  • Social Entrepreneur

The Entrepreneur is an ambitious, scrappy individual who takes risks to start a new venture. With a "never give up" attitude, he is relentless in doing everything and experimenting anything in pursuit of growth. The entrepreneur wears many hats with a wide range of tasks - from the large (securing investment) to the small (paying the bills). Spot them networking and talking to stakeholders, building their value propositions and business, and pitching to sell solutions.


Phase 1 - Understand the Context

  • Envision new future vision.

  • Explore and prioritize market segment to pinpoint the next opportunities.

  • Determine total addressable market size.

  • Map stakeholders to understand the context dynamics.

  • Create customer profiles and personas of key stakeholders.

  • Define criteria and recruit ideal research participants.

  • Conduct interviews with stakeholders.

  • Observe target in their environmental context.

  • Extract insights from research data.

  • Conduct benchmark research and best practices on similar solutions.

  • Define hypothesis to test and identify assumptions to validate.

  • Develop experiments to test hypothesis and validate assumptions.

  • Conduct market testing and validation with stakeholders.

  • Perform usability testing with target users.

  • Conduct A/B testing.

  • Identify price elasticity of demand of the value proposition.

  • Understand existing business model.

  • Define jobs-to-be-done of stakeholders.


  • Design product and service experiences.

  • Design an ideal experience journey of the idea.

  • Develop new value proposition.

  • Evaluate ideas to implement based on criteria.

  • Define features to build as minimum valuable proposition.

  • Prototype ideas into tangible experiences.


  • Define and implement new growth strategy.

  • Develop and implement innovation strategy and roadmap.

  • Develop business model.

  • Define key metrics to measure progress.

  • Pinpoint new brand positioning in the market.

  • Define partnership structure that complements strategies.

  • Forge collaborations and partnerships with complementary players.

  • Determine the cash burn rate of the organization.

  • Determine the cost of acquiring new customers.

  • Develop pricing structure.

  • Determine discount strategy.

  • Develop and manage financial plan.

  • Determine funding requirements to raise capital.

  • Develop and execute marketing plan.

  • Calculate retention cohort analysis.

  • Develop sales process to close sales from leads.

  • Develop standard operating procedure and processes.

  • Allocate resources to implement and manage operations.

  • Define capability and resource requirements.

  • Develop manpower structure.

Course Track

Online / Blended / On Campus  Pre-Launch

Online / Blended / On Campus