User Experience Designer
The Experience Designer is a multidisciplinary designer with a passion for designing delightful product, service, and brand experiences. He believes that everything starts and ends with the users - from finding “aha” moments to designing user journey that “wows”. The Experience Designer balances solving the needs of users while satisfying organizational goals. Spot them on the field researching with the users, facilitating workshops full of post-it notes, conceptualizing and prototyping ideas into reality.
Phase 1 - Understand the Context
Reframe the right problems to solve.
Research emerging trends.
Map stakeholders to understand the context dynamics.
Create customer profiles and personas of key stakeholders.
Define criteria and recruit ideal research participants.
Conduct interviews with stakeholders.
Observe target in their environmental context.
Extract insights from research data.
Conduct benchmark research and best practices on similar solutions.
Map the existing experience journey of the stakeholders.
Define hypothesis to test and identify assumptions to validate.
Develop experiments to test hypothesis and validate assumptions.
Conduct market testing and validation with stakeholders.
Perform usability testing with target users.
Conduct A/B testing.
Define jobs-to-be-done of stakeholders.
Phase 2 - DESIGN THE VALUE
Generate creative ideas.
Develop future scenario plans.
Design product and service experiences.
Design an ideal experience journey of the idea.
Develop new value proposition.
Develop information architecture and content strategy of digital solutions.
Visualize the ideas and design concept.
Develop ecosystem of products and services.
Evaluate ideas to implement based on criteria.
Define features to build as minimum valuable proposition.
Prototype ideas into tangible experiences.
Document solution requirements.
Develop brand personality and structure of value proposition.
Develop brand identity system and stylescape.
Phase 3 - ORCHESTRATE FOR GROWTH
Compare the benefits of new value proposition against the status quo.
Pinpoint new brand positioning in the market.