The Researcher is observant by nature and has a deep interest in understanding everything about the world - from human behaviors, organizational culture, world economy and politics, environment and other domains of interest. She believes that having the hindsight, insight and foresight is fundamental to fully understand a topic. The researcher collects, studies and makes sense of qualitative and quantitative data to extract insights that help to “move the needle” in shaping and scaling value propositions. Spot them on the field researching the users, direct and indirect competitors, crunching research data in isolation, and sharing key insights with the stakeholders.
Phase 1 - Understand the Context
Reframe the right problems to solve.
Research emerging trends.
Analyze existing financial conditions.
Explore and prioritize market segment to pinpoint the next opportunities.
Determine total addressable market size.
Map stakeholders to understand the context dynamics.
Create customer profiles and personas of key stakeholders.
Extract insights from research data.
Conduct benchmark research and best practices on similar solutions.
Define hypothesis to test and identify assumptions to validate.
Develop experiments to test hypothesis and validate assumptions.
Conduct market testing and validation with stakeholders.
Perform usability testing with target users.
Conduct A/B testing.
Identify price elasticity of demand of the value proposition.
Understand existing brand positioning in the market.
Understand existing business model.
Map the existing value chain system.
Define jobs-to-be-done of stakeholders.
Phase 2 - DESIGN THE VALUE
Develop future scenario plans.
Phase 3 - ORCHESTRATE FOR GROWTH
Pinpoint new brand positioning in the market.