What is the question in which your business is the answer?


In a hyper-competitive market, it is too common that companies react to market and compete as followers. What was unique become commodities where similar products and services are copied one by another with lower prices. This drives market worth and business growth in a downward spiral. Startups are disrupting incumbents with innovation, forcing ripples of change across the industry.

Organizations can no longer compete this way. Organizations must respond to change not by reacting, but to be proactive in escaping death by commoditization. The way out is to become different with a bold vision of becoming a market leader through innovation.

Market leadership through innovation means organizations need to continuously innovate - products, services, processes, and business models. 

For organizations to innovate, they must build the capability to design. Only through design, companies are able to generate value, differentiate, and achieve competitive advantage. 

Value is created, delivered, maintained and scaled from disciplines including but not limited to design thinking, branding, big data, strategic foresight, innovation management, business model innovation, lean startup, business planning.

Various disciplines have emerged where they are essential to organizational growth. Discipline experts claim that their respective discipline is the missing value-added tool to aid business growth.

However, every discipline provides a specific value to certain aspects of the business - never all. For example, design thinking is part of a front-end innovation approach to generate new ideas, but it doesn't guide practitioners how to connect it to operations.

This is where experts' single-mindedness may be misleading because they fail to see the big picture and draw connections on how one discipline is connected to each other, and how are they overlapping.

Hence, organizations need to apply all relevant disciplines with the right timing and in synchronization to truly benefit from each of them. This is why the conception of Business Innovation Design that consolidates all into a framework as a common language and mind frame for teams.


Common business challenges Business Innovation Design solves.


 "Competition and unforeseen trends are making our business obsolete."

"The future of our industry is uncertain, but we need to know where and what our growth potentials are."

"We are growing our business by expanding into different markets, and we need to know how to win." 


"Our industry has become a commodity, and we need to differentiate ourselves from the rest of the competition."

"We invented a new technology but have no idea how to make money from it. "

"Although our core business is great, we have not grown in years and we are not sure why and how to."


"Our market share of a product category is declining and we are struggling to maintain our dominance."

"Our business needs to achieve profitability, but we have been struggling doing business-as-usual." 

 "We have no idea and has given up making design and innovation as core competencies in our organization."


Business Innovation Design is an multidisciplinary framework that guides companies how to innovate and grow like playing LEGO.

Business Innovation Design is created using 24 blocks of methods that comes from a variety of disciplines including design thinking, innovation management, strategic branding, lean startup, strategic foresight, business model design, and business development. Some disciplines possess similar methods in parts of their process. The overlapping methods are identified, isolated, and reconfigured into its necessity of 24 blocks. Conceived in a holistic model, BID visualizes a wide vision in understanding the business on how values are created and orchestrated. In essence, BID merges design thinking, business thinking, and futures thinking into a model that drives the methodology of design-led innovation and business growth.

Business Innovation Design consists 3 layers:

1st layer - Thinking
2nd layer - Method
3rd layer - Tools

3 Layers of Business Innovation Design

3 Layers of Business Innovation Design


Every block is carefully arranged and colour-coded to allow seamless transition between sub-disciplines. Each block exists interdependently to serve its unique purpose and has a complementary role with other blocks.


Use Business Innovation Design in 2 modes.