There are 2 surefire way to charge premium price.

1. Be the only one

2. Be different

The former requires you to monopolize.

The latter requires you to innovate.

Although both are mutually inclusive, they are unlikely to happen - unless you're Space X.

Copycats can't charge premium prices - they create marginal value, marginal profit and have a marginal presence.

Monopoly and innovation get the big gains.

Lock-in or innovate. That's it.